We partnered with Beats By Dre to execute their 'Show Your Color' campaign – connecting fans to the brand by giving them a platform to express themselves. 

Focused on self-expression, we created and executed a social strategy that reached millions of fans around the world. We produced original video and still assets, managed the Beats social communities and supported live events in NYC and London.

Over the course of the 18 week campaign, we grew the Beats By Dre social communities roughly 50%, increased fan engagement, and created an experience to remember.

My contribution:

  • Led the digital strategy
  • Managed the 18 week social campaign
  • Built and maintained the editorial calendar and run of show
  • Guided communication on global and local channels ranging from 50K to 5M people
  • Interfaced directly with clients – including week-long work sessions in LA and NYC