I create and execute the strategic vision for some of the biggest brands in the world.

For 12+ years, I’ve helped shape and grow some of the world’s most influential brands. Brands like: Nike, Ray-Ban, Formula 1, Beats by Dre, Google, The MET Museum, Amazon Studios, and many more.

I’m at my best when I’m working with companies (and clients) who want to create culture and shake things up—the ones that listen, do as much as they say, and contribute to the greater good.

My personal journey from family farm, to start-up founder, to digital strategist, to leading a global brand strategy team in Amsterdam, has been anything but expected. It’s taken hustle, patience, creativity, risk, and a whole lot of curiosity to make it this far.

Along way I’ve been fortunate enough to experience life from multiple perspectives, learn from loads of amazing people, develop a unique set of skills, and continually grow.

And in my free time, I like to build, experiment and fix stuff that's broken.

I’m a builder and a tinkerer. I studied Mechanical Engineering the first three years of college before switching to business. I’ve always loved working with my hands—from building LEGOs to dismantling gadgets to understand how they work. I have a couple of old motorcycles and bicycles that I tinker on. I design, build, and restore furniture—it’s amazing how rewarding it is to make something from nothing. I’m also an athlete. I love basketball—playing, photographing, and using the game to connect with people around the world. Check out some of my favorite snaps in the 35mm section of this very site.