As a Creative Strategist I help concept, plan and execute the strategic vision for some of the biggest brands in the world.
Here's how it really goes down: I build fenced areas for brands and creative teams to roam around in. These fertile pastures, if you will, help keep them focused and safe, instead of wandering all over the place and getting lost, or eaten by predators. I choose the size and shape of each fenced area based on insights—most of which are uncovered through first-hand consumer research and cultural immersion. I also take into account business goals and long-term brand vision. Once the fences are built, I adjust them and fix them throughout the project as information and objectives change.
I consider myself a Brand Strategist with a deep passion for digital and new media. So, whether it's experiential, digital or traditional, I like to get my hands dirty and work closely with creative, media and product teams—not just in the beginning, from the brief all the way through to the case study.
Some of my recent clients include: Formula 1 Racing, Nike Basketball, Nike Football, Nike Global Brand, Nike Skateboarding, Nike Golf, Beats by Dre, Google, Lululemon, Red Bull, Jordan Brand and Youtube.
As a Human Being I'm an average guy with an above average amount of curiosity.
I like to solve problems and fix stuff that's broken. I have some old motorcycles that I tinker on and drive too fast. I'm a hoops addict who loves to play, watch, coach and photograph the game. I love building furniture—it's amazing how rewarding it is to make something from nothing. I like to think I'm a decent photographer. You can find me wandering around, looking through the lens of my grandfather's old Olympus. In fact, some of my favorite shots are posted here, in the 35mm section of this very website.
Enough about me—let’s find something else to talk about.