The Met is massive, even a little intimidating at times. So, we simplified the experience with an app that helps people discover things they'll love at the Met – anywhere, anytime.
Our challenge was tough – build a app for one of the most famous museums in the world that speaks to long-time members and attracts the next generation. Learning as much as possible about the Met's diverse audience was a critical first step. So, we carefully crafted a series of consumer journeys based on Met statistics, first-hand research and observation.
Using insights and data from our consumer research, we dove head first into the content strategy – prioritizing and organizing a tremendous amount of information. With the content sorted, we started the UX / UI research, exploration, wireframes and initial design. Working closely with our clients in New York, we cranked out round after round of layouts, colors, typography, imagery and functionality – testing, prototyping and adjusting each step of the way.
In the end, it all payed off. Our product was both beautiful and functional – the holy grail of app creation.
In the words of Michael R. Bloomberg, founder of Bloomberg Philanthropies, and three-term mayor of New York City, “The Met app makes a day at the museum even more rewarding, and by making it possible to experience the Museum even when you're not there, the app is a wonderful way to bring art into more lives, more often.”
- Developed unique consumer journeys that influenced design and functionality
- Assisted with content strategy and organization
- Led UX / UI research and best practices implementation
- Created a strategy for social media integration
- Delivered a series of surveys and research protocols for first-hand research